Discovering what your audiences love allows you to design a brand that means everything to them.
Hi, my name is Cali Zumdahl, the founder of Butter—a strategy-first brand advisory service that believes meaningful brands mean everything. I’ve spent the past two decades bettering CPG, retail and ecommerce brands in the food, beauty, health, wellness, home and tech industries. I’m curious, I approach any challenge by starting with the "think work" to unearth aha-worthy insights surrounding people and cultural before diving into execution and tactics.
Services
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Your brand is not even born yet and that is exciting! The best part of developing a brand new brand is identifying a real human need and then creating something that uniquely solves for it. We’ll work together to go from your seed of an idea to a collection of brand assets, offerings and experiences we know your new customers will love.
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You have a solid foundation—now it’s time to further tap into research and sharpen your positioning to keep up with the ever evolving consumer landscape. We’ll go from existing assets and behaviors to modern and relevant brand experiences for your evolving customer base.
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Something deep inside tells you that your brand is in need of a total reinvention. We go bold and leave nothing on the table that is “the way we’ve always done it.” Let’s dig into data and research to optimize everything from your customer experience, operating model and communication strategy. We’ll go from a business going through the motions, to a breakthrough brand that people will be energetically drawn to.
“Brand Design starts with Brand Strategy”
Brands I’ve helped
Case Studies available upon request.
Walgreens
ULTA Beauty
Shutterfly
Snapfish
Spoonflower
Valspar
Devine Color
FTD Flowers
Flower Farm
Curad
GOVMINT
Clarity MD
Wilton
Viviscal
Massage Warehouse
ScripHessco
Pebbles
Peter Pan Peanut Butter
Honey Bunches of Oats
Malt-O-Meal
Better Oats